Entire Animal Utilization - Most ground beef is made with the “leftovers” - anything left after the best cuts (steaks, ribs, etc.) have been trimmed away. We do it differently, combining all the premium cuts into a single delicious package. We grind and blend steaks, briskets, roasts, tenderloins, rib meat and trim. You can taste the difference!

Single Animal Origin - Other beef labels combine parts and pieces of hundreds of animals to create their ground beef. Our ground beef packages originate from a single cow.

Lean yet Flavorful - Our ground beef tends to be leaner because our cattle do not go through the high-calorie finishing process. Lean usually means less flavor, but because we utilize the whole animal, we maintain the flavor from top-tier cuts. Our ground beef typically clocks in at 87% - 93% lean. Although, with a single animal origin, percent lean can vary!

Rancher Direct - Our beef comes straight from family-owned ranches in central Nebraska. We sell the beef from our ranch and trusted neighbors to ensure you are buying high quality ground beef that’s had a high quality of life.

Locally Processed - Our beef is processed at a USDA-certified butcher within an hour of our partner ranches. It’s then frozen fresh right onsite, ready for delivery to you.

Simplicity - We are committed to providing the best tasting product and therefore sell only a single product - ground beef.